Elsevier Business Information SA launched Strategieseurope in September 2000 as a monthly, pan-European sister title to the established French marketing trade publication Stratégies.

The magazine, aimed at marketing executives and brand owners across Europe, was based in Paris and associated with the European Marketing Confederation. It was published alongside a website and a weekly email news feed.

As Strategieseurope's trends and new media correspondent, I contributed two or three features an issue to the magazine and filed regular stories for the email newsletter, covering subjects from the rise of online gambling to the impact of art galleries on urban centres and providing valuable content to the publication until it was forced to close in October 2001, owing to the downturn in the economy.

jd dec 2003