Like any area of corporate communications, it is essential your sales literature conveys a professional message.

This is not just about the way you describe your company in your sales collateral - it is also about presentation and style. Errors, over-claiming and failure to address your customers' issues can all conspire to put off prospective clients.

I know, because I have worked global companies on the content and presentation of a wide range of sales collateral - from printed and online brochures to PowerPoint presentations and white papers.

I also have many years' experience in internal communications with sales teams, ranging from drafting copy for the launch of new sales initiatives for Cisco Systems to writing magazine articles for the sales-force based staff of Capita clients such as American Express and BT Yellow Pages.

I can give you a free consultation that will help pinpoint flaws in your sales material - and revise the material so that it will deliver the best possible impression to your customers.

I am keen to help improve the image and success of your organisation. If you are too, email me or give me a ring.

Recent examples of sales collateral:
>Improving IT service levels white paper for Touchpaper.
>Containing Portable Storage Device Risks white paper for LANDesk (this link opens as a PDF).
>Managing Security Risks in Modern IT Networks white paper for LANDesk (this link opens as a PDF).

jd oct 2006