jason deign
case study: cisco

Right now you are probably reading this thanks to technology from Cisco.

Cisco is the world's largest producer of internet and network-related technologies and the chances are that any online communication will pass through their equipment at some stage.

Explaining exactly what the company does is not always easy, however.

We know, because we have been helping them to produce copy that sells technology for almost a decade, working on everything from white papers and brochures to hosting podcasts and writing speeches and video scripts.

Some of the larger projects we currently handle for Cisco include:

  • Drafting corporate press releases and acting as a writing resource for the European and Emerging Markets PR teams.

  • Covering global markets outside of the US as a correspondent for News@Cisco, Cisco's online corporate newswire.

  • Researching and writing features for Cisco Employee Connection, the company's intranet.

In March 2007, a Financial Times and Bowen Craggs survey of 60 major corporate websites ranked Cisco's website 19th overall but equal first for serving the media and customers.

Cisco is just one of a number of technology-related companies on our client list. For more information on what we can offer in this field, please get in touch.

Work for Cisco:
>A Year after Launch, New Cisco Networking Academy Curricula are a Hit with Instructors and Students feature for News@Cisco.
>In Praise of Packet Tracer feature for News@Cisco.
>Access for All feature for News@Cisco.
>Translations to Maximize Student Impact feature for News@Cisco.
>NATO Uses Cisco TelePresence to Help Afghanistan Soldiers 'Meet' Loved Ones in Europe press release for Cisco.
>Who Writes the Curriculum? feature for Cisco's Networking Academy instructor newsletter, Multicast.
>Public and Private Sector Perspectives on the Impact of the Technology Skills Gap in Costa Rica Q&A for News@Cisco.
>Yvon Le Roux of Cisco Looks Ahead to the 2008 Public Sector Summit at Nobel, Ponders Role of Web 2.0 Q&A for News@Cisco.
>Francis Baliza Goes From Cleaner to IT Administrator with Help from the Cisco Networking Academy feature for News@Cisco.
>Tourism and Conferencing Sectors Check into Croatia with Help from Cisco Technologies feature for News@Cisco.
>Cisco Technology Helps Kabel Deutschland Provide Bundled Digital Communications Services over Cable feature for News@Cisco.
>Public-Private Partnerships Help Northern Ireland's Education System Enter the Digital Era feature for News@Cisco.
>Cisco Networking Academy Contributes to a Nation's Push for Economic Development in Slovakia feature for News@Cisco.
>Soccer and Cisco Networking Academy Training Aims to Help Underprivileged Youth in South Africa feature for News@Cisco.
>Province of Brescia Goes Broadband: No Strings Attached, Thanks to Cisco Outdoor Wireless Solutions feature for News@Cisco.
>Cisco Helps to Make the Indian Banking and Financial Services Industry Globally Competitive feature for News@Cisco.
>Cisco Joins in a Quest to Give All African Schools Access to ICT within 10 Years feature for News@Cisco.
>Yvon Le Roux and the World Economic Forum's Irene Mia on the Global International Technology Report Q&A for News@Cisco.
>Women's Role in Plugging IT Skills Gap Boosted with First Female Regional Cisco Networking Academy feature for News@Cisco.
>Cisco Networking Academy Program Uses IT Skills to Help Integrate Prison Inmates into Society feature for News@Cisco.
>Caliber of Cisco Networking Academy Program Instructors is Reflected in National Awards feature for News@Cisco.
>GarantiBank Selects Cisco Systems for New Turkish Datacentre Backbone news release for Cisco.
>Amsterdam Regional Community College Uses Cisco Service- Oriented Network Architecture (SONA) to Deliver Connected Learning press release for Cisco.
>City of Stockholm Shows off its Leading Citizen Services in Collaboration with Cisco for Summit feature for News@Cisco.
>Andrew Harrison of DEGW Ponders the Role of Intelligent Networks in Modern Building Design Q&A for News@Cisco.
>Fragile Trust Needs Attention podcast for News@Cisco.
>Saudi Arabia's Public Sector Gets Top Marks in Technology Adoption and Use news release for Cisco.
>Paul Mountford Outlines Cisco Plans to Invest in Turkey's Transformation Q&A for News@Cisco.
>Cisco Systems Helps Give Mobile Operators Greater Security in an Increasingly Uncertain World feature for News@Cisco.
>Bus-Based Cisco Networking Academy Programs give Students a new Route to Acquire IT Skills feature for News@Cisco.
>Singapore's Youngest Polytechnic goes 100 Percent Wireless with Cisco Systems feature for News@Cisco.
>Mobile Phone Operators Turn to Cisco Systems as their World Turns to IP feature for News@Cisco.
>Cisco Gives Germany a Catalyst for Social Change in Return for Pioneering Top Networking Platform feature for News@Cisco.
>Cisco IP Radio Access Network Optimization Helps Mobile Operators Cut Backhaul Traffic by 50 Percent feature for News@Cisco.
>Cisco Systems Provides Critical Infrastructure for Global Interoperability Exercise with 41 Nations feature for News@Cisco.
>Cisco Connected Real Estate Buildings Spell a New Class of Campuses in the Education Sector feature for News@Cisco.
>How Cisco Connected Real Estate is Creating World-Class Buildings for World-Class Education feature for News@Cisco.
>Regional stories for Multicast Cisco Networking Academy Program instructor newsletter.
>Archbishop Tutu Praises the Cisco Networking Academy Program for Making "the World a Better Place" feature for News@Cisco.
>Linksys Voice System 9000 Launch Completes the Full Range of Telephony Products for Small Businesses feature for News@Cisco.
>Yvon Le Roux on How Cisco is helping to plug the Skills Gap in Advanced Networking Technologies Q&A feature for News@Cisco.
>Voice over IP in the European Home: a Discussion with Patrick Lelorieux of Linksys Q&A feature for News@Cisco.
>Cisco Networking Academies Help Support Women in Technology, Business, Society and Life feature for News@Cisco.
>United Nations-Sanctioned Cisco Networking Academies Bring Hope to University Students in Iraq feature for News@Cisco.
>Linksys Unites with Service Providers Worldwide to Help Lead the Adoption of Consumer Voice over IP feature for News@Cisco.
>Neil Walker Charts the Cisco Integrated Services Router's Success in Europe Q&A feature for News@Cisco.
>Federal Public Service Improves Staff Productivity and Taxpayer Service Using Cisco IP Telephony feature for News@Cisco.
>Buck Gee Reviews Progress in Storage Area Networking at Storage Networking World Europe Q&A feature for News@Cisco.
>John Chambers Hands Out Awards at First Cisco Networking Students' Olympics during Visit to Russia feature for News@Cisco.

Pic: Sample text from News@Cisco. Click on this image to read the full story.

jd nov 2009

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