jason deign
case study: cisco

Right now you are probably reading this thanks to technology from Cisco.

Cisco is the world's largest producer of internet and network-related technologies and the chances are that any online communication will pass through their equipment at some stage.

Explaining exactly what the company does is not always easy, however.

I know, because I have been helping them to produce copy that sells technology for more than half a decade, working on everything from white papers and brochures to hosting podcasts and writing speeches and video scripts.

Some of the larger projects that I currently handle for Cisco include:

  • Drafting corporate press releases and acting as a writing resource for the European and Emerging Markets PR teams.

  • Covering global markets outside of the US as a correspondent for News@Cisco, Cisco's online corporate newswire.

  • Writing and editing a bi-monthly internal newsletter for Cisco's Global Mobile Vertical team.

In March 2007, a Financial Times and Bowen Craggs survey of 60 major corporate websites ranked Cisco's website 19th overall but equal first for serving the media and customers.

Cisco is just one of a number of technology-related companies on my client list. For more information on what I can offer in this field, please get in touch.

Work for Cisco:
>Province of Brescia Goes Broadband: No Strings Attached, Thanks to Cisco Outdoor Wireless Solutions feature for News@Cisco.
>Cisco Helps to Make the Indian Banking and Financial Services Industry Globally Competitive feature for News@Cisco.
>Cisco Joins in a Quest to Give All African Schools Access to ICT within 10 Years feature for News@Cisco.
>Yvon Le Roux and the World Economic Forum's Irene Mia on the Global International Technology Report Q&A for News@Cisco.
>Women's Role in Plugging IT Skills Gap Boosted with First Female Regional Cisco Networking Academy feature for News@Cisco.
>Cisco Networking Academy Program Uses IT Skills to Help Integrate Prison Inmates into Society feature for News@Cisco.
>Caliber of Cisco Networking Academy Program Instructors is Reflected in National Awards feature for News@Cisco.
>GarantiBank Selects Cisco Systems for New Turkish Datacentre Backbone news release for Cisco.
>Amsterdam Regional Community College Uses Cisco Service- Oriented Network Architecture (SONA) to Deliver Connected Learning press release for Cisco.
>City of Stockholm Shows off its Leading Citizen Services in Collaboration with Cisco for Summit feature for News@Cisco.
>Andrew Harrison of DEGW Ponders the Role of Intelligent Networks in Modern Building Design Q&A for News@Cisco.
>Fragile Trust Needs Attention podcast for News@Cisco.
>Saudi Arabia's Public Sector Gets Top Marks in Technology Adoption and Use news release for Cisco.
>Paul Mountford Outlines Cisco Plans to Invest in Turkey's Transformation Q&A for News@Cisco.
>Cisco Systems Helps Give Mobile Operators Greater Security in an Increasingly Uncertain World feature for News@Cisco.
>Bus-Based Cisco Networking Academy Programs give Students a new Route to Acquire IT Skills feature for News@Cisco.
>Singapore's Youngest Polytechnic goes 100 Percent Wireless with Cisco Systems feature for News@Cisco.
>Mobile Phone Operators Turn to Cisco Systems as their World Turns to IP feature for News@Cisco.
>Cisco Gives Germany a Catalyst for Social Change in Return for Pioneering Top Networking Platform feature for News@Cisco.
>Cisco IP Radio Access Network Optimization Helps Mobile Operators Cut Backhaul Traffic by 50 Percent feature for News@Cisco.
>Cisco Systems Provides Critical Infrastructure for Global Interoperability Exercise with 41 Nations feature for News@Cisco.
>Cisco Connected Real Estate Buildings Spell a New Class of Campuses in the Education Sector feature for News@Cisco.
>How Cisco Connected Real Estate is Creating World-Class Buildings for World-Class Education feature for News@Cisco.
>Regional stories for Multicast Cisco Networking Academy Program instructor newsletter.
>Archbishop Tutu Praises the Cisco Networking Academy Program for Making "the World a Better Place" feature for News@Cisco.
>Linksys Voice System 9000 Launch Completes the Full Range of Telephony Products for Small Businesses feature for News@Cisco.
>Yvon Le Roux on How Cisco is helping to plug the Skills Gap in Advanced Networking Technologies Q&A feature for News@Cisco.
>Voice over IP in the European Home: a Discussion with Patrick Lelorieux of Linksys Q&A feature for News@Cisco.
>Cisco Networking Academies Help Support Women in Technology, Business, Society and Life feature for News@Cisco.
>United Nations-Sanctioned Cisco Networking Academies Bring Hope to University Students in Iraq feature for News@Cisco.
>Linksys Unites with Service Providers Worldwide to Help Lead the Adoption of Consumer Voice over IP feature for News@Cisco.
>Neil Walker Charts the Cisco Integrated Services Router's Success in Europe Q&A feature for News@Cisco.
>Federal Public Service Improves Staff Productivity and Taxpayer Service Using Cisco IP Telephony feature for News@Cisco.
>Buck Gee Reviews Progress in Storage Area Networking at Storage Networking World Europe Q&A feature for News@Cisco.
>John Chambers Hands Out Awards at First Cisco Networking Students' Olympics during Visit to Russia feature for News@Cisco.

Pic: Sample text from News@Cisco. Click on this image to read the full story.

jd jun 2007   Valid HTML 4.01! Valid CSS! In Association with Amazon.co.uk