Beenz was an online loyalty and incentive scheme encompassing hundreds of on- and off-line traders and thousands of account holders worldwide during the dotcom boom of 1999 and 2000.

In Spring 2000, Beenz's UK marketing department commissioned me to develop sales collateral in the form of a brochure and supporting case studies.

The work - carried out in association with a design agency - involved liaison with senior executives in the company to determine and refine Beenz's sales proposition and develop a number of different creative copy treatments.

I delivered the brochure copy to deadline and within budget - and then adapted the material for online use.

Both sets of collateral were used as templates for beenz's other markets.

Beenz has since been sold to Carlson, the marketing group.

jd dec 2003