You're reading the most important words on this entire site.

That's because they are probably the first you or anyone else will read.

The first impression they give you will affect everything you see on these pages.

So they have to work hard.

The same is true of the words in your ads, brochures, case studies, customer magazines, internal communications, news and features, presentations, press releases, sales collateral, website text and much more.

If those words are not working hard enough, you are wasting your time with them.

But we can help. Our words work harder.

Jason Deign Associates is a copywriting and editorial services business founded by Jason Deign, working for clients worldwide.

We can help improve your communications in any written medium. To find out more, let's have words.

Recent work:
>A Year after Launch, New Cisco Networking Academy Curricula are a Hit with Instructors and Students feature for News@Cisco.
>In Praise of Packet Tracer feature for News@Cisco.
>Access for All feature for News@Cisco.
>Translations to Maximize Student Impact feature for News@Cisco.
>NATO Uses Cisco TelePresence to Help Afghanistan Soldiers 'Meet' Loved Ones in Europe press release for Cisco.
>International broadcaster gives 22,000 hours of programming a new lease on life customer case study for AmberFin (PDF).
>Who Writes the Curriculum? feature for Cisco's Networking Academy instructor newsletter, Multicast.
>Public and Private Sector Perspectives on the Impact of the Technology Skills Gap in Costa Rica Q&A for News@Cisco.
>Yvon Le Roux of Cisco Looks Ahead to the 2008 Public Sector Summit at Nobel, Ponders Role of Web 2.0 Q&A for News@Cisco.

Latest update on this site: Cisco work.

"I found the chapter on the nuts and bolts of running a copywriting business worth the cover price alone."

"The most comprehensive book on the market, thanks for sharing all your advice"

"A great help ... gives me the spirit to move on."

Find out more.

jd feb 2009